Abstract

The competitive strategies developed by Quevedo's microenterprises are very important, in order to know how they are going to compete in the markets, it was possible to identify them by means of a diagnosis based on the study methodology SWOT Analysis Matrix, through which it was possible To know the strengths, opportunities, weaknesses and threats that have affected the competitiveness and factors of success achieved by small and medium enterprises in the canton of Quevedo.

The objective population consisted of 2045 small and medium entrepreneurs of the Quevedo canton, obtained from the Chamber of Commerce of Quevedo (CCQ, 2015), of which 361 SMEs were surveyed.

The results of the survey show that firms, in relation to the competitive situation of the market, compete on the basis of lower prices, based on even lower costs, product quality; The variety of products that have SMEs to meet the requirements of customers, on the other hand the owners of SMEs - Quevedo define the competitive positions they have to achieve a better position in the market and a competitive advantage, Competition to existing competitors; The competition threatens the entry of new competitors and bargaining power of suppliers

On the other hand, the most recognized and applied strategies among the SMEs of the study are: the strategies of organizational growth, it has not defined its organizational charts nor have a manual of functions and processes; They also use financial growth strategies as the acquisition of resources, through bank and non-bank financing and the adequate costs of their goods or services, entrepreneurs have great weakness in strategies and work climate, where they do not apply a technical system of Recruitment for the selection of personnel, nor do they train in order to allow the entity to be more competitive; Also consider that the best marketing strategy is the knowledge of the business through Advertising, companies assume the position of market leaders by expanding the size of the total market and expand their market share through cost reductions, Consequently, in order for a strategy to be successful, companies must be related to the objectives, values and goals, with the resources and capabilities of the organization, its environment, structure and organizational systems.